Essay about The Case Analysis of Caffeine - 765 Words

Part One: The ethical issue of Fair Trade coffee We all know that coffee is something essential in our daily and maybe we all used to have one of them when it is needed, but only a few of us know the trading process of coffee and how does it travel from the coffee tree to our paper cup. The article is mainly about the unfair trading in the coffee trading process and provided a idea called Fair Trade coffee, but even the Fair trade have some ethical issues. Because there is too many stages in coffee trading and big companies like Procter Gamble, Kraft food and Nestle etc. purchased so many coffees that they have the edge and power to almost control coffee purchased price from famers. Because of the two reasons, it has been a long time†¦show more content†¦When facing the customers, those companies or stores claims their products are produced by Fair Trade coffee beans should be honest to customers because customers cant know where the coffee beans are from, how much the companies paid for those coffee beans. These information can only be known from the companies itself. So at the time period, companies should be responsible to customers if they charge more money because customers are buying a Fair Trade coffee. When think about the farmers prospect, companies should also be responsible for them because the price paid to them should be reasonable when linked to their retail price. Like companies charged 1 more dollar on a Fair Trade coffee but only increased 50 cents to the coffee beans purchase price, its a dishonest to the farmers and it will be no longer a Fair Trade. Another thing companies should be responsible to farmers is that when they suggesting to increase or decrease the plant grow amount, they have to be responsible for the consequence instead of leave the farmers away after out of control in purchase price or purchase number. Part Three: The companies response and solutions to the issue The companies who conducted fake Fair Trade activities has apologized for their behavior and changed their price to which it suppose to be. There are some big companies provided Fair Trade products dont care much about the problem because most of their coffee are not from Fair Trade coffee beans so there isShow MoreRelatedFood Safety And Risk Analysis Essay1676 Words   |  7 PagesThis risk assessment has been conducted as a part of the course requirement for Eco. 330. 01- Food Safety/Risk Analysis to explore the level of concern surrounding caffeine consumption by 18 to 23-year-old female college students. 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